PREFAB77 are a collection of artists who origins are in the North of England, California and New York. They create fast, hard edged, stripped down artwork, often political, sometimes anti-establishment but always beautiful. They weave small pieces of modern popular culture, pure rock and rebellion reflecting the passing of our familiar institutions, shadowy establishment on the take and take small bites out of the underbelly of our modern culture that gets more bizarre with each passing day.
What made you become an artist? Could you tell me more about your background?
We begin to work as designers in Newcastle. We have worked globally and spent time in New York and California. The main real buzz came whilst living on Elizabeth and Houston in NY ’97-2002 when street art started making a cheeky appearance in the doorways and walls of the city at the end of the millennia. These were subsequently ripped down, tagged over and replaced in an endless game of creating public beauty fit for a vibrant city. This had us hooked. Our first serious show sold out was in 2006.
Basic question, but how did you choose your name?
Well the dictionary has the word Prefabricated down as “To make up, construct, or develop in an artificial, unoriginal, or stereotypic manner”, which is something that we see all around us today. Our name is a cheeky stab and a kick back at that. The 77 was added at the end as a reference to the seminal year of 1977.
Could you tell us about your technique and the type of work you create?
We create fast, hard edged, stripped down artwork, often political, sometimes anti-establishment but always beautiful. We weave small pieces of modern popular culture, pure rock and rebellion reflecting the passing of our familiar institutions, shadowy establishment on the take and take small bites out of the underbelly of our modern culture that gets more bizarre with each passing day.
It is a dark word of money, fashion, music and politics woven into a luxurious mixture of acrylic, spray paint, wheat paste and varnish.
Britinnia – available on StreetArtAndGraffiti.com
Tonight in Tokyo – available o StreetArtAndGraffiti.com
Hot Licks – available on StreetArtAndGraffiti.com
The devil inside – available on StreetArtAndGraffiti.com
How would you describe your work today?
We are focusing a lot on creating beautiful portrait pieces, both on canvas and large overpowering walls. Throughout the ages portraits are used to reflect the subject but also the time period that the subject inhabits, with secret messages, religious affiliations and iconography woven into the piece. We want to take this forward and use the main figurative element reflects these messages into a powerful piece.
What influenced you artistically?
We were inspired massively by the 90s YBAs (Young British Artists) of the Saatchi stable, Hirst, Emin, Hume, Lucan, Landy etc and loved the balls out approach of art as a concept not just a piece – We saw this reflected again in the early 2000s street art movement, Banksy, Fairey, DFace, WK interact, JR, Insect, Faile etc and just loved the whole thing. Klimt is also another big one.
Which is the best wall you have ever painted?
That would have to be spending 9 days in the baking California sun, creating a huge mural 3 times over for Nike at the US Open of Surf! Quite an experience…
Why did you choose to work with StreetArtAndGraffiti.com?
We are always keen to work with new people to help share our artwork with new audiences, and spread the Prefab77 word. We are also currently very into Instagram and that’s where we found you guys!
Any exciting projects coming up?
We are planning to work on more murals, working on lots of different scales, and also canvas work with the view to put on a few shows across the globe